LifeForge founder Alex Seghir rowing in the private performance studio
Personalized Performance, Health & Lifestyle Coaching

Forge the body.Build the habits.Live the life.

Personalized performance, nutrition and lifestyle coaching built around the realities of a busy life.

Online + Hybrid coaching · Colorado Springs private studio

Is this you?

  • Are you looking for a fitness expert with the skills, competence and experience to coach you through your journey?
  • Do you want guidance — and a real understanding of your health as a long-term journey?
  • Do you already know fitness will be part of a better life, but need someone in your corner to make it happen?

Then LifeForge was built for you.

What LifeForge is

Personal transformation coaching, with a real coach beside you.

We assess where you are, set a goal that matters to you, and coach you there — adapting the plan whenever life changes.

  • A coach in your daily life

    Not a one-off program. Regular check-ins, accountability and adjustments, every week.

  • Training, nutrition and habits

    One coherent plan built around your work, travel, family and energy.

  • Online, studio or both

    Coaching online, at the LifeForge Private Performance Studio, or a hybrid of the two.

Inside the LifeForge method

Your journey, your reason

Wherever your health journey begins.

Working with a physician or functional medicine clinic? We coach the training and daily habits that support your prescribed lifestyle changes. LifeForge does not provide medical care and does not replace your clinician’s advice.

  • Rebuilding your health or starting a health journey
  • Preparing for a 5K, 10K, half or full marathon
  • Losing weight and keeping it off
  • Getting back to the gym after a long break
  • Not sure where to start — and wanting it done right
  • Following a lifestyle plan from your doctor or functional medicine clinic

Sports performance

Train for the sport you love.

Cycling, mountain biking, tennis, pickleball and running are where we go deepest. Our team brings the experience and certifications to coach the strength, power, endurance, mobility and injury resilience your sport demands.

  • Cycling
  • Mountain biking
  • Tennis
  • Pickleball
  • Running
Coaching Programs

Choose the transformation, not the number of weeks.

Each program is a path toward what you could realistically work toward. Your specific objective is set together during your consultation.

Build Momentum

LifeForge 12 · 12 weeks

Twelve weeks is enough time to create meaningful change.

What you might work toward

  • Losing approximately 8–12 lbs, when appropriate
  • Reducing body fat and improving body composition
  • Building strength and muscle
  • Going from little running experience to preparing for a 5K or 10K
  • Improving cardiovascular fitness and mobility
  • A consistent 3–4 day training routine
  • Better nutrition, energy, sleep and recovery
  • Feeling athletic again
Includes +
  • ✓ Fully individualized training program
  • ✓ Strength & cardiovascular programming
  • ✓ Nutrition & lifestyle coaching
  • ✓ Habit development & accountability
  • ✓ Regular coach communication
  • ✓ Progress monitoring & program adjustments
  • ✓ Access to the LifeForge coaching platform
  • ✓ 2 private LifeForge studio sessions

Studio sessions may include your initial assessment, movement assessment, technique work or progress review.

Find Your LifeForge Plan →
Recommended for many clients

Transform

LifeForge 24 · 24 weeks

Six months lets us go beyond an initial result.

What you might work toward

  • Losing 15–25+ lbs, when appropriate
  • Significantly changing body composition
  • Building meaningful strength and muscle
  • Preparing for a 10K, half marathon, HYROX-style race, cycling event or hiking challenge
  • Improving cardiovascular capacity and mobility
  • Staying consistent while traveling
  • Navigating restaurants and social events
  • A lifestyle capable of maintaining the results
Includes +
  • ✓ Everything in LifeForge 12
  • ✓ Longer-term periodized programming
  • ✓ Multiple training phases
  • ✓ Deeper nutrition and lifestyle development
  • ✓ 4 private LifeForge studio sessions, strategically placed

24 weeks gives us enough time not only to change your body, but to change the systems and habits supporting it.

Find Your LifeForge Plan →

Reinvent

LifeForge 48 · 48 weeks

The complete LifeForge experience.

What you might work toward

  • Major, sustainable body-composition transformation
  • Substantial strength and cardiovascular development
  • Completing one or several physical challenges
  • Better movement quality and mobility
  • Long-term nutrition skills
  • Staying healthy through travel, vacations, work pressure and changing seasons
  • Maintaining results instead of losing and regaining
  • Making health part of your identity
Includes +
  • ✓ The complete LifeForge Method
  • ✓ Multiple customized training phases
  • ✓ Long-term nutrition strategy
  • ✓ Lifestyle coaching & performance development
  • ✓ A long-term health and performance strategy
  • ✓ 6 private LifeForge studio sessions

48 weeks isn't a fitness challenge. It's an opportunity to rebuild how you train, eat, recover, move and live.

Find Your LifeForge Plan →

Results are never guaranteed. Outcomes vary with starting point, health, age, training history, nutrition, adherence, lifestyle, medical circumstances, genetics and goals. The examples above are realistic goals that may be set during your consultation — not promises.

Online & hybrid coaching

Your transformation. Your level of support.

One transformation partnership. Three ways to be coached — online, or online plus private sessions with Alex in Colorado Springs.

Online coaching

From

$125/ week

Personalized training, nutrition and habits. Ongoing coach feedback, accountability and adjustments — wherever you are.

Hybrid · once a week

From

$199/ week

Everything in online coaching + 1 private session with Alex each week. Hands-on coaching in the LifeForge studio.

Hybrid · twice a week

From

$289/ week

Everything in online coaching + 2 private sessions with Alex each week. More hands-on support and technique work.

Your goals, availability and coaching requirements guide the recommendation. Your exact investment is confirmed during consultation.

Led by Alex Seghir

Founder & Head Coach — LifeForge

Alex leads the LifeForge method and a team of trainers and coaches, with one focus: coaching that supports the life you want to live.

Meet the Founder

The Consultation

Your next chapter starts with a conversation.

Share your goals. Discuss your starting point. Leave with a clear recommendation for your transformation and coaching support.

Questionnaire → Conversation → Your LifeForge plan